Frosted Flakes

For the Hey Tony campaign, we reunited Hip-Hop artist J.I.D. with his Day One, Tony the Tiger to reimagine Frosted Flakes’ legendary “Hey Tony” jingle for a new generation.

We helped bridge nostalgia and modern Hip-Hop by transforming a classic brand asset into a full-length track, a limited-edition merch capsule, and custom cereal packaging, featuring interactive QR and a crossword puzzle. The campaign is also extending into live cultural moments with a community-driven bowl-game performance and youth-sports investment, positioning Frosted Flakes as a true “Day One” of optimism, motivation, and grrreatness, rooted in culture, not just advertising. We didn’t just make another jingle, we really made a single.

CASE STUDY
Provided VO talent, and co-wrote script